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MAD MIND STUDIOS - LANDING PAGE COPYWRITING
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TOBI - SOCIAL MEDIA
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Mad Mind Studios - 5 Logo Design Mistakes to Avoid
The easiest way to get your company to stand out among competition is to have a distinct and memorable logo. However, creating a unique logo that properly conveys your company's message is not as easy as it sounds. The process of designing a logo is tedious yet imperative and warrants much research and second thought.
Whether you're starting a new company, or redesigning a pre-existing logo, there are a lot of common logo mistakes that you should avoid. Here's a comprehensive list of logo design mistakes you can keep in mind:
1. TOO ABSTRACT, COMPLEX, OR COMPLICATED
It's best to never assume that a potential customer will understand your logo right away. If someone feels confused and is struggling to understand your logo, it might be time for a redesign.
Simple, minimalistic logos are easier to recognize, but still must be unique without being complicated. Simplicity makes the logo easier to use over different mediums, creates a lasting impression, and ages well over time.
2. POOR FONT CHOICE
The font you choose for your logo can make or break how your company is perceived and might cause you to look unprofessional. Spend time researching the myriad of fonts available online that match your company's style and mission, and if you can't find one that suits you, you can even create your own.
3. COPYING OR PLAGIARIZING ANOTHER LOGO
You have probably seen companies that have blatantly copied other logos, some without even changing any aspect of the design. According to Inkbot Design, plagiarizing is rampant but still considered unethical, and there are legal ramifications that you can face. Even taking from a small company's logo can be detrimental to your own company as you may be caught in no time. This can easily be avoided by working with expert designers and continuing to rework a logo until it fits the company perfectly.
4. USING RASTER IMAGES
Logos should always be designed in a vector graphics program, like Adobe Illustrator. We advise not to use raster-based images because they can be extremely pixelated if reproduced to a larger size. Vector files are easier to edit, easier to scale to any size, and can be applied to other media without looking blurry.
5. RELYING TOO MUCH ON COLOR
Often times companies rely on color completely for their logo. It's best to start your design in black and white to test if color would affect the brand's identity. Choosing colors to distinguish different parts of the design will make the logo look different if changed to one tone.
Additionally, learning about the psychology of color can help you get an understanding of what emotions customers may feel when coming across your logo.
FINAL THOUGHTS
Investing time into your logo can take your business to the next level. It's important to know what the common logo design mistakes are in the beginning so small mistakes and flubs won't end up in the final design. If you're interested in speaking to someone about creating a logo, contact us for more information.
4 Expert Tips for Marketing to Millennials
Companies today are incessantly competing with one another to capture and maintain the attention of Millennials. According to Forbes, millennials represent about a fourth of the entire U.S. population. Millennials are chided for killing industries like real estate or cable television, but this generation is misunderstood. Millennials have $200 billion in buying power, granting them incredible influence and making them the target market for many companies. Still, companies are having difficulty developing strategies that would attract this trend-setting generation.
WHO ARE MILLENNIALS?
They’re born between the years 1981 and 1996 and can be anywhere from ages 23-38 today. Millennials grew up during the age of the internet and booming technology where they could get answers to any question in the blink of an eye and at the tip of their fingers. This has caused a change in the way products are being marketed today, because millennials are unresponsive to traditional marketing techniques that previous generations, like Baby Boomers and Gen X-ers, gave into.
How do you reach them? Here’s what to keep in mind when creating an effective marketing strategy for Millennials:
1) MILLENNIAL SHOPPERS LOVE TO COLLABORATE
According to Hubspot, millennials want to be more involved with how products get created. Being open to their feedback and offering a platform for their self-expression creates transparency and fosters authenticity, which is something that cannot be bought or faked.
Partnering with influencers or organizations not only shows your willingness to collaborate, but also allows your company to reach their audiences as well. User-generated content that followers or buyers create about your products can be shared and can also build trust with current and prospective customers.
2) SUPPORT A CAUSE
Millennials have an expectation of companies to give back to society. 75% of millennials believe that it’s fairly or very important that a company gives back instead of just making a profit. Aligning with a cause, organization, or nonprofit that relates to your company’s mission can bring success to your brand.
3) INVEST IN YOUR SOCIAL MEDIA MARKETING STRATEGY
33% of millennials identify social media as one of their preferred channels for communicating with businesses. Since they’re unresponsive to traditional marketing techniques, inbound marketing can help companies reach and convert millennials. They want to engage with authentic messages that give them the opportunity to learn more about a company and what they stand for.
Additionally, content marketing is another way to develop connections with millennial shoppers. Publishing thoughtful, quality content on your platforms can educate your audience. Since this generation is driven by content, they’re more likely to share, forward, and comment on posts like blogs, how-tos, or images. However, engaging and interacting with customers after posting content is just as important, too!
4) DON’T FORGET TO BE MOBILE-FRIENDLY
When millennials access information on websites through their mobile devices, they trust that the information from the desktop version is the same. It is important to have your company’s information accessible on mobile devices. Creating a better user experience with faster loading time and responsive mobile sites can help bring conversions. Making sure your website design is easy to read and navigate from any device is also key.
TAKEAWAYS
Marketing to millennials means keeping up with current trends and creating content that is personalized and authentic. Although they get a lot of criticism from older generations, they have huge buying power and are making buying decisions. Taking all these characteristics into account can help your brand reach this demographic effectively.
If you want to learn more about implementing a marketing strategy for millennials, our team of digital marketing professionals can help. Contact us today!
In the Valley Series
IN THE VALLEY is a seven episode coming-of-age miniseries that tackles relationships, individuality, pride, and love while struggling to find a place in a community that you feel like you don’t belong to.
SYNOPSIS
Bo is an eighteen-year-old high school senior. As graduation looms ahead, most of Bo’s classmates are ready to venture out of the Valley to attend college and join the “real world.” While some of his classmates feel that they cannot find success in the Valley, Bo’s pride pushes him to prove to everyone that one person can make anything happen no matter where they are from.
However, Bo is tested when his class is assigned one simple question for the final assignment: “What are you proud of?” This leaves Bo to question everything he believed in. In the midst of it all, Bo befriends a girl named Niki, and together they navigate the last few days of their young lives.
OBJECTIVE: BRING AWARENESS TO SERIES
I was tasked with creating social media accounts to create awareness of the series and the series release and 500 views of the series premiere for Episode 1.
STRATEGY:
I determined that Instagram and Twitter were the best ways to reach our demographic: high-school students and college students. A combination of social media posts and paid ads were created before the release of the trailer and after the series premiere.
results:
This campaign led to 1.5k views in the first two weeks.
