IN THE VALLEY is a seven episode coming-of-age miniseries that tackles relationships, individuality, pride, and love while struggling to find a place in a community that you feel like you don’t belong to.
SYNOPSIS
Bo is an eighteen-year-old high school senior. As graduation looms ahead, most of Bo’s classmates are ready to venture out of the Valley to attend college and join the “real world.” While some of his classmates feel that they cannot find success in the Valley, Bo’s pride pushes him to prove to everyone that one person can make anything happen no matter where they are from.
However, Bo is tested when his class is assigned one simple question for the final assignment: “What are you proud of?” This leaves Bo to question everything he believed in. In the midst of it all, Bo befriends a girl named Niki, and together they navigate the last few days of their young lives.
OBJECTIVE: BRING AWARENESS TO SERIES
I was tasked with creating social media accounts to create awareness of the series and the series release and 500 views of the series premiere for Episode 1.
STRATEGY:
I determined that Instagram and Twitter were the best ways to reach our demographic: high-school students and college students. A combination of social media posts and paid ads were created before the release of the trailer and after the series premiere.
results:
This campaign led to 1.5k views in the first two weeks.
