SUNDAY JUMP is a nonprofit organization and community open mic series in Historic Filipinotown, Los Angeles. Every first Sunday, we provide a safe space for artists to share their poetry, music, and more.
OBJECTIVE: NEWSLETTERS FOR EVENT PROMOTION + RECAPS
As Digital Marketing Coordinator, I work directly with the organization’s Co-Directors and Social Media Coordinator to develop strategies to promote events and fundraise. I manage a mailing list of about 400+ members to send out 2-3 newsletters a month regarding events and event recaps.
This year, the organization was invited by KPCC’s Unheard L.A. to facilitate a Special Edition of our open mic in their space. I was tasked with promoting the event weeks prior and our goal was to get at least 100 RSVPS.
strategy
To create promotional flyers for the event and for each featured artists. After sharing these flyers on our social media, the featured artists could also share the event flyer and individual posts to promote the event.
results
We were able to get 100+ RSVPS to the open mic event in Pasadena, which is more than our regular attendance at our home base (40-50 guests.)
